Features

Bioavailability Makes Its Mark

THRIVE Pro Breaks Nutritional Ground With Sequential Bar Technology

When Le‑Vel Co-Founders Jason Camper and Paul Gravette first launched the THRIVE 8-Week Experience, the trio of products quickly garnered rave reviews from customers and Promoters. Thanks to the viral nature of social media, positive testimonials spread like wildfire. Through their words and photos, consumers throughout the globe described benefits like increased energy, appetite and weight management, digestive support, lean muscle and joint support, even mood support—a feeling of greater vitality that some didn’t even realize was possible. In no uncertain terms, this was a movement of health and wellness that grew almost entirely by word-of-mouth.

What was it, specifically, that set THRIVE apart from all others?

After all, the nutritional supplementation industry is one crowded place. There was no denying that THRIVE had no peer in the marketplace when it came to its premium ingredients, superior formulas and delivery systems. In fact, the company’s entire infrastructure was strategically placed in the cloud so as to give Le‑Vel even greater resources to support exceptional product quality and efficacy.

But it was a single word—bioavailability—that proved to be one of THRIVE’s most significant points of difference in a competitive health and wellness marketplace. What is bioavailability, anyway? In plain English, it’s the degree and rate at which a substance is absorbed into the body and utilized. Bioavailability makes a profound difference in the kind of results you get from a supplement. Think of it this way: If you take a vitamin supplement and your body absorbs a very limited quantity of those ingredients, how much benefit are you really reaping from that product? In many cases, you take a supplement or two in the morning, you absorb a small amount of its ingredients, and the rest quickly pass through your system. By the time the afternoon rolls around, the results you experienced earlier may have long since worn off.

In contrast, a product with higher bioavailability will remain in your system longer and even provide you benefits throughout the entire day. Quite simply, a product that delivers greater bioavailability delivers more bang for your buck. In large part, bioavailability is the “secret sauce” behind the THRIVE 8-Week Experience. The more than 7 million Promoters and consumers worldwide swear by THRIVE, not just because of the incredible benefits these three simple steps deliver; it’s the longevity of those benefits that makes all the difference. When you’re not just surviving, but Thriving, you have the vitality and well-being—both inside and out—to achieve what we refer to as a truly premium lifestyle.

With those philosophies in mind, Le‑Vel recently made one of its most exciting product debuts to date with the launch of THRIVE Pro protein bars, part of Le‑Vel’s THRIVE Plus line of supplements designed to be taken in conjunction with the core 8-Week Experience for even greater results. THRIVE Pro contains a proprietary Sequential Protein Blend, which supplies greater uptake and bioavailability of the proteins for maximum absorption.

Protein is vitally important for the body for several reasons. First, muscle-building. During exercise, muscles break down, and protein can help rebuild and repair muscle tissue, even making muscles stronger in the long run. Studies also have shown that protein supports bone health, which is of particular importance as we grow older. Protein also helps you feel fuller longer, and it’s been shown to increase both your metabolism and your ability to burn stored fat. Good sources of protein can lower your blood pressure, and reduce your LDL (or “bad”) cholesterol and triglycerides.

Note that we said good sources of protein. What exactly does that term include? Thankfully, a lot of great-tasting foods like quinoa, Greek yogurt, chia seeds, lentils, nuts and nut butters, tofu,edamame, eggs and beans, as well as sockeye salmon, boneless/skinless chicken breast, turkey breast, lean ground beef, yellowfin tuna, canned-in-water light tuna, and lean cuts of steak, are good sources of protein.

Of course, many of us are short on time and looking for meals and snacks on the go. Unfortunately, when we don’t plan ahead, we’re more likely to fall back on the old standbys: fast food or the nearest vending machine, where your choices are often limited, nutritionally deficient and likely to leave you short on energy, not to mention still hungry.

You know from checking out the shelves at your local grocery store that there are a lot of protein bars on the market today, and they’re not all created equal. Some are so loaded with sugar, fat and calories that they’re not much different nutritionally than a candy bar.

With 20 grams of protein, the first two THRIVE Pro flavors—Birthday Cake and Cinnamon Roll—keep you satisfied for hours, and thanks to Sequential Protein Technology, you enjoy greater nutritional benefits over an extended period of time, so you won’t feel sluggish or be tempted to raid the vending machine come 3 p.m. THRIVE Pro’s Sequential Protein Technology gives you the best of all worlds: the highest-quality protein available, along with premium-grade ingredients and a superior formula and delivery system, plus convenience and a great taste. Toss a bar in your bag for a snack or a meal replacement, and it’s ready when you are. You may have just found your new craving… but great news: This one is good for you.

Another great point of difference for THRIVE Pro Bars: Cinnamon Roll contains only 2 grams of sugar and Birthday Cake just 3. According to the American Heart Association, the average woman should consume no more than six teaspoons, or approximately 25 grams, of added sugars per day (note: added sugars differ from natural sugars, which are found in fruit and dairy products), while the average man should consume no more than nine teaspoons, or 36 grams, of added sugars daily. Most Americans are consuming at least 22 teaspoons of added sugar daily, according to the Harvard School of Public Health.

“At Le‑Vel, we’re always looking at ways to give our Promoters and customers access to the best ingredients on the planet through delivery systems that generate premium results over an extended period of time,” says Jason Camper, Le‑Vel Co-CEO. “The opportunity to deliver those benefits in a protein bar through Sequential Protein Technology represents a real game-changer for the supplements industry.”

“Sequential Bar Technology is not only a superior delivery system for nutrition; it also provides convenience,” adds Paul Gravette, Le‑Vel Co-CEO. “One of our core philosophies is that getting the nutrients you need shouldn’t be difficult. We want to offer products that help people make positive, lifelong changes in their health and wellness. THRIVE Pro delivers on all counts. You won’t find a simpler, more effective way to take your nutrition to the next level.”